When searching for the best Social Media Marketing company to work with, you need to make sure they’re suitable, trustworthy and ready to keep up with your business.
When thinking about running your business’ social media pages, it may feel a little daunting, so finding the best social media marketing company is so important. You have a business to run, you have a million tasks to complete every day and most of the time, you can’t find the time to write content and share posts throughout the day. It’s just not possible! Having a Social Media presence on the web is a must for businesses around the globe. There were 2.80 billion social media users in 2017 which is only going to rise over the years, so it’s essential to get your business on Social Media. So, when you have no extra time on your hands, how do you create an amazing social media strategy and keep your pages updated with great content regularly?
Hire the best social media marketing company.
Social Media marketing agencies are around to do just that; create the ultimate social media strategy and produce quality content for your business. It’s a no brainer. You don’t have the time to have an online presence on social media, but on the other hand, a social media marketing agency does! However, you can’t just hire any old agency to do the work for you. You have to do your own research into the best social media marketing companies to decide which is the right one for you. What is their track record like? What is their previous client feedback like? Doing your research first will save you a lot of time later on, and you can be confident that the agency you have chosen will grow your brand and in time, drive more traffic to your site.
How do you know the agency you choose is the right one for your business?
There are certain things to keep in mind when answering this question. Of course, you need to be able to trust them as a company, but have they done all they can to find out about your business? Do they know who your target audience are? Do they keep you up to date with their progress they’ve made? These are just some of the things to keep in mind when looking for the right marketing companies for your social media upkeep.
Have they done their research?
The best social media marketing company will definitely have done their research into your business before any work is carried out and even before you have agreed on a deal! If an agency really wants to work with you, they’re going to want to find out more about your business, including what you do, what your products and services are, as well as the audience you’re aimed at. The right agency you choose should be one that have your business objectives nailed down and one that knows how to tailor your social media profiles to your advantage. If the company in question wants to dive straight in and offer you something generic without even taking a look at your business first, maybe you should continue your search for the best social media marketing company.
What are their testimonials like?
It’s definitely worth looking into the agencies you have seen to find out if they have a website which includes client testimonials. If not, they should be happy to obtain some of these from your viewing. You need to see what their previous clients have said about them as a company and whether or not they have delivered on the services they have given in the past. A great way to do your own research into this is by doing a simple web search into their Google+ and Facebook reviews, as these will be the most honest.
How will they measure their success and report back to you?
If you’re going out of your way to hire a company to make your social profiles come alive, then you really need to be in the loop. You need to communicate with them often and ask some questions. They should be measuring the success of your pages and should have explanations for any activity online. Is there a reason why you haven’t got as many followers this week or last week? Is posting at a certain time of the day more effective than another? Do they know which content works best for your audience? A good agency will be able to tell you all this.
As well as measuring success, you should receive regular reports on the progress of your pages, preferably each month. You need to know over the months whether the agency you have chosen is actually making a difference or if you’re wasting your time and money on their service.
Having regular meetings or phone calls with your chosen agency shouldn’t be a problem. After all, you’re paying good money for their service – you expect to be kept up to speed! Regularly checking in with your agency is a great way of seeing how things are going, which is very important. The agency should prioritise communication with you to update you on how your goals are being met and any thoughts on how they can give you a boost in custom. After all, this is their job and it should be second nature to them!
Need the best social media marketing company to help your business?
At Bigfoot Digital, we live and breathe all things Social Media. We have social media experts in house who have worked on a huge variety of social media profiles for clients with astounding results. We’re savvy in a long list of social media networks so we can find the right platforms for you to be on.
We pride ourselves on our exceptional service and are open to all industries. If you want to find out more, get in touch with our team today – we’d love to have a chat and discuss how we can boost your traffic.