Are you stuck in a rut with your Social Media Marketing? It can be easy to get caught in some common Social Media mistakes.
On the surface, Social Media Marketing looks super simple and fun, (well, it is!) but if you’re not careful, you can easily get sucked into making some silly mistakes that could cost you your customers! There’s more to running your Social Media pages than meets the eye, and making sure you’re doing everything right for your business online is key to growing your following.
So, what are the most common mistakes that businesses make online that they may not realise at the time? We explore the things that may turn off your customers and how you can amend what you do to make your content even better than ever before!
Posting content on your Social Media pages is great – of course it is! There’s so many options; your latest blog post, a new video, perhaps a Facebook poll. However, if you post your content at the wrong time, your engagement and views will be scarily low.
You could create the best content in the world, but if you’re posting too early or too late in the day, then it won’t be seen by the right people. So when IS the right time to post on Social Media?
Each platform has it’s own ‘peak times’ for posting content – the time when most people are online and engaging with content at the same time.
- Facebook – people log in to Facebook the most from around 1pm-4pm each day. The worst times to post are before 8am and after 8pm on weekends.
- Twitter – good times to Tweet are around 12pm-3pm. Weekdays tend to show a higher engagement.
- Instagram – Monday and Thursday are seen to be the most popular days for Instagram. Mondays between 8am-9am are popular, possibly due to the amount of people travelling to work and being on Social Media.
- LinkedIn – the middle of the weeks tends to be the best for LinkedIn from Tuesday to Thursday. Early commute and lunch times seem to have a higher engagement rate.
- Pinterest – users on this platform tend to be heavily female, and evenings between 8pm and 11pm are the post popular for this platform.
It’s always good to share your content more than once – more people will see it of course! Your audience will also be able to see older content that may be of interest to them. However, sometimes people think their content is amazingly good (and we know it probably is!) but if people are seeing the same content too often, they can easily be switched off and never return to your pages. They may even hide notifications from you, or unfollow your page!
The best thing to do is to have a good range of content types, such as images, videos, blog posts etc. Most importantly, it needs to be quality content! Your followers want to be interested in what you have to say so the wider the range of content you produce that is relevant to your products or services, the better.
Over or under posting content.
Yes, posting too much is bad! Similar to the previous points, if you post too much or too little, your customers won’t be impressed. Too much and your customers will easily become irritated and put them off, and too little will just make your customers forget about your existence. It’s just a case of finding the right balance.
- Posting 2 or 3 times a day on Facebook is enough for your customers – it doesn’t clog up their newsfeeds and you’ll still be in the loop.
- Twitter is a very fast moving platform, so posting more regularly on here is normal practice. Spreading your Tweets throughout the day and Tweeting anywhere around 10 times a day seems to be a good number. However, some companies like post more depending on circumstances.
- Once a day on Instagram is good enough for your followers, but no more than 3 times a day – they could, again, be inclined to unfollow due to irritation!
- LinkedIn doesn’t require an awful lot of posting to keep your account alive. A couple of times a week is suitable for this platform.
- 3 pins a day is a suitable amounts of posts. Posting a lot more doesn’t seem to show any particular benefits to following or engagement.
Ignoring your customers!
Businesses sometimes tend to spend so much time focusing on uploading their content and grabbing all those likes on their posts, but when it comes to responding and reacting to comments, it seems to get forgotten! We’re not all robots behind the scenes, we’re humans, and having that little bit of human interaction can honestly make all the difference to how your audience see you as a company.
If a customer has a question, they could also send a message to your account – the sooner you answer, the more reliable you will seem to them. Using their names when replying and giving them links or ways to find out more information about their queries is a great habit to get into. Make sure you regularly check your pages for any customer engagement.
Forgetting about Insights and Analytics.
These aren’t just for show! Social Media Insights and Analytics are extremely useful tools that enable you to gather information about your audience and how popular your posts are. Regularly analysing your Insights is great for working out what’s going well, what’s not going so well and what you can improve on.
On most platforms, there will be an Insights or Analytics tool behind the scenes. Post more content similar to what your audience have engaged to the most – if they see something they like, they will react to it. Just be sure to take into account our other points; make sure to keep an eye on the quality and frequency!
Need some help with Social Media Marketing for your business?
We’re experts in all things Social Media and have a dedicated team to get you the results you want. Get in touch with us today. We can help you with your Social Media Marketing strategy and ensure that you stay away from those easy to make mistakes!