Feeling a little lost when it comes to your Facebook insights?
Having a successful Facebook page is the dream for marketers. Facebook is by far the most popular social media site, with millions of users logging in to their accounts each day. Running your page isn’t just about posting something and waiting for the likes to roll in, even though this is obviously something we take pride in! It’s also about keeping track of your posts, what your reach is like as well as your post engagement, to make sure you get the most out of the platform and to appropriately alter your strategy to grow your following.
The features of Facebook insights.
Facebook insights is an in-built tool in Facebook itself, and each Facebook page has one to help you keep track of things. The tool is very detailed, and if used correctly, can point out areas where you could improve, or highlight areas that are going well for your page.
If you’ve not used the Facebook insights tool much before, it can easily be accessed from the top bar on your page. Here, you’ll get a summary of your Facebook page, ranging from page likes to engagement. This great feature includes the ability to alter the time frame of your summary. You can view the performance of your page from the last 28 days, or you can choose to just view the current day’s data.
The overview section of the page cleverly breaks down each section in easy to digest chunks, so you see your performance at a glance.
- Actions on page
- Page views
- Page previews
- Page likes
- Post engagements
- Page followers
Also included are brief views of any promotions you may have run, as well as a list of your most recent posts. Depending on the detail you want to look at, these sections are also available to see outside of the summary page.
Why should you run promotions on your page? Competitions, giveaways, freebies, you name it – your followers will be keen to participate and running a promotion is a great way to get more people seeing your content. Before running promotions, you need to research the sort of things you can and can’t do. Facebook have pretty strict guidelines, so make sure you follow them or risk your promotion getting deleted.
It’s very easy to create a promotion. Work out how much you want to pay to get your post boosted, tell Facebook who your target audience is and let them do the rest. You’ll be able to visit Facebook insights at any point to see the reaction to your promotion and how long is left for it to run.
Followers are the reason you run your Facebook page, right? Without them, your page would be an empty shell, so keeping an eye on them (whether they increase or decrease) will help you to determine what’s working and what isn’t working so well. Using insights will show you where you’ve gained or lost followers, and combining this with your post schedule means you can see what posts are turning people off, (if any!)
Again, all this information can be compared to the data from a previous week or month, so it’s worth creating a variety of content without making the mistakes that are common for businesses to make. Have a little patience – it might take time to work out what works and what doesn’t.
Insights gives you a number of very easy to view graphs and diagrams to help you make sense of your page information.
In this example, you can see the organic and paid reach over the course of January 2018. The information you gather from these sorts of graphs can indicate where you need to take action and perhaps to review the content you’re posting and amend in future.
Actions on page
When people interact with your page, Insights collects this information to analyse the clicks for directions, your website, phone number and action buttons. This feature goes into a lot of detail, observing your target audience and breaking each individual click in terms of gender, age, country, city and device. The data can also be viewed from any timescale so you can see your improvements.
If you’re not getting any clicks to your website for example, you may not be promoting the fact that you have a website enough! Make sure you tell your followers how they can contact you and how they can find more information. You may prefer people to give you a call directly, or to drop you a message or email. Either way, you need to tell them this!
Through Insights, you can really pick apart your posts to see which are performing well and which aren’t. The Posts tab allows you to see a number of things at a glance and even gives you the option to promote any posts you see which have gained a good engagement. The main graph on this tab is extremely useful especially when investigating the best time to post your content. Facebook analyses when your followers are online, so it is easy to see when your content will be viewed the most – schedule wisely! You’ll also be able to see the top posts from pages you watch…you may be able to grab yourself some ideas for content!
We know the world of Analytics and Insights can be a confusing one. There are so many ways to look at the content you’re posting and the followers you’re gaining and it can be quite overwhelming. We’re here to help!
If you need help with your Social Media strategy, running a Facebook page (or any other social media page for that matter!) or you want help increasing those followers by creating the best content, get in touch with our experts. Our team are extremely knowledgeable in all things Social Media and we want to help your business reach it’s potential!