If you’re a business, or someone who takes their job seriously, then you really should be on LinkedIn.
Being world’s largest professional social media platform, LinkedIn has over 21 million members in the UK alone. The platform is primarily business based, holding profiles from business owners and people looking to connect with other businesses. It’s also popular with job seekers or people looking to get into a certain industry. If you want to be on social media to promote your business further, then linked in is the place to be; there are so many benefits!
If you’ve done a little research into LinkedIn and decided this is the platform for you, you need to concentrate on a few things to really get the most out of it. It’s actually a lot easier than you think.
Setting up your profile.
Depending on whether you’re making a profile for you or yourself or a specific page for your business, the way you set up your profile is essential to put the right message across.
When your account has been created, you can start filling in the blank canvas of your profile. LinkedIn isn’t like other social media platforms. You can’t continuously post photos of your dog or what you got up to last weekend as you would on Instagram and Facebook! This is a very professional place, so make sure you come across as professional as possible. Who would want to be involved with an unprofessional business? No one.
There are a few things to consider when setting up your profile to really get the most out of it.
- Profile image – Are you human?! People are more likely to react and connect with someone when they can see a persons face, or even a business logo. Having no image suggests you’re a business or account holder that isn’t active and that may have forgotten about their account. Not good when you’re looking to make connections!
- Experience – Think of this as a CV; where have you worked over the years? What were your roles and what dates were you at this establishment? Putting all this down is great for potential employers if you’re a job seeker, but it’s also great for other businesses and people in different industries to see how clued up you are on your area. Always a plus! They’ll be more willing to find out more from you.
- Featured skills and endorsements – Here’s the part of LinkedIn where you can really show off and flash around what you can do! Your job role may require a lot of skills to be able to do what you do day to day, so it’s great to get these on your profile.
- Interests – This part speaks for itself. What are you interested in? The list of your interests will show to anyone viewing your profile, so keeping it relevant will make you come across well to others.
Your profile has a few extras too, including a section for others to see your activity. If you’ve posted any news or shared an article, it can all be seen here. Unlike some other social media platforms, LinkedIn also shows when you like or comment on something other people have posted in this part of your profile. Editing is also made simple, with the options to edit available on the right side of your profile.
The way you set up your business profile is similar to a personal one, but you also get to include a few more features. This page includes sections that you can use to describe your business and what it does, as well as space to write your contact details. Showcase pages are extensions of you main company page, and provides people with links to your other services. You can view people who work at your organisation from this page, and your recent posts are shown in a ‘news feed’ style layout on the page. This is the way you can view any business page, so perhaps it’s worth doing a little research to get to know how things work.
Connecting with others.
One of the main uses of LinkedIn is connecting with others in your industry and with people who you think would be interested in your services. Connecting with people is simple and is literally just the click of a button! LinkedIn gives you recommendations of people to connect with. If you’ve entered details of your employment, you’ll firstly see LinkedIn accounts from people you know from work, providing they have their own account. You’ll then see recommendations from people in the same or similar industries.
If you’re looking to expand with your connections to different industries, you can use the search function to search for names or industries. Connections are rated on a tier system:
1st degree – people that you have connected with through an invite, or people who have requested to connect with you.
2nd degree – people who are connected to your 1st degree connections.
3rd degree – people who are connected to your 2nd degree connections.
You can use this tier system to see which people are more relevant to connect with, making good use of you networking space. You do have a limit to how many connections you can have before you must upgrade your account, so it is worth looking into this to use your time wisely.
Other features in LinkedIn include the ability to send messages to connections or invites to people who you want to connect with. You may want to promote your business this way by sending information about what you do, or simply to send a hello or a thank you! One way may work better than others for your business, so always choose what suits best.
Do you need help with your LinkedIn account or are having a bit of trouble coming up with an effective social media marketing strategy that engages your followers? Get in touch with us today – we’re experts in the industry and would love to help you!