Social Media Management tools can be a lifesaver when it comes to running your Social Media pages.
We know the people behind your business are busy, and we know you’ll probably try and juggle a million jobs at once. The last thing you want to think about doing is running multiple Social Media pages too, as well as creating the right content and posting multiple times during the day! However, there’s no need to panic. There is an easier way to organise your Social Media across different platforms which will stop all that unnecessary time wasting.
What is a Social Media Management tool?
A Social Media Management tool is a way of scheduling, publishing, analysing and reviewing your Social Media posts. The tool enables you to basically run your Social Media pages from one space, saving you the time of logging into each individual platform multiple times per day and posting rushed content that doesn’t really do it’s job. No one will be interested in it, no one will want to interact with it, and it definitely won’t generate any website traffic!
The best thing to do is to research some different Social Media management tools and find out which works best for you and your business. You may find that after trying a handful of sites, you prefer one over another so it is worth having a trial run.
What Social Media Management tools are out there?
There are a handful of really great sites that will give you the results you’re after. We’ve handpicked some of the most popular ones, including all the features you need to implement an effective Social Media Marketing strategy for your business.
- Sendible -A site that is build specifically for agencies, Sendible gives businesses the ability to search sites such as YouTube, edit images through Canva, as well as a free image search.
- Buffer – A trusted site by many businesses around the globe. This tool has been recommended due to the great customer service they provide as well as a seamless process for organising your Social Media pages. It helps businesses work more efficiently around their day to day tasks.
- Hootsuite – Hootsuite is probably the most popular Social Media management tool around with over 15 million users around the world. You can do an awful lot of Hootsuite, so as well as your usual content, you can measure your ROI and run social media ads.
- Sproutsocial – Scheduling and reporting is the highlight of Sproutsocial, giving you an in depth view of your social media strategy. This platform includes customer relationship management, allowing businesses to see a profile of their customers – a very helpful tool!
How can Social Media Management tools help my business?
Choosing your management platform is the hardest part. The rest is all created to help your business be more pro active in your Social Media marketing strategy. There are so many helpful ways to improve the way you work that you’ll soon wonder why you never used the tool before!
Manage multiple Social Media Pages
Of course, the main feature of a management tool is to manage all of your social media pages at once, in one convenient place. If you’re a business who relies on Social Media to bring in business leads, it’s so important to keep on top of your content to keep it interesting and valuable to your customers. If not, they will begin to look elsewhere. Most sites allow Facebook, Twitter, LinkedIn and Pinterest, with few sites finally integrating the new Instagram scheduling tool into their plans.
Schedule and publish content
Social Media Management tools allow you to schedule content way in advance. This saves time, especially when running a business is your first priority. The content can be scheduled across multiple platforms, but it is worth doing a bit of research into how often you should post content on different Social Media sites. You don’t want to spam your followers with content and you don’t want them to think poorly of your business.
Analyse your performance
What’s the point of doing all the work to schedule and publish your content if you’re not analysing how your posts are doing? Make sure you regularly check up on your performance to find out what is working and what maybe needs a bit of a rethink. Which Social Media platforms are you performing the best on? Which of your keywords are getting the most attention? The information you gain from your reports will help you to amend your strategy and become more efficient online.
Manage your relationships
Your customers are the reason why your business exists. It’s important to look after them and make sure their questions are answered. Avoid plain and uninformative responses to their queries – make sure you personalise any replies and give further information about your services where required. Track your conversation history so you always have a record of any communication with your customers.
Monitor your keywords and phrases
People won’t always tag your business in posts or show you off if they’ve bought from you in the past, but if they do, make sure you keep on top of them through your Social Media Management platform so you can join in the conversation! A good way to keep on top of what’s working is to keep an eye on your keywords and phrases. Which do your customers respond to the most? Don’t forget to use hashtags!
Are you looking for a helping hand with your Social Media Marketing strategy?
It’s not the easiest job in the world to keep on top of your online presence. It takes time, commitment and a creative imagination! If you’re struggling to find the time to create a strategy that works, or need some help coming up with creative ideas to grab that customer engagement, then we can help.
Bigfoot Digital have an expert team of Social Media marketers, ready and waiting to help businesses like yours. We’re only a call away! Get in touch with us today and let’s put your business in the Social Media spotlight.