A Social Media marketing career can be extremely rewarding. Do you have the Social Media bug?.
If you’re passionate about Social Media networking, content creating and have a keen eye for grabbing new followers, a Social Media Marketing career could be for you. Most companies who are on Social Media these days pride themselves on their followers and the quality of their content. They’re looking for someone who can incorporate their brand, their persona and their creativity into their work…and make it convert!
Social Media Marketing is one of those areas that’s relatively new, so can sometimes be difficult to get into the field without experience. But how do you get experience if you can’t get experience?! There are some ways you can get that all important knowledge. You just have to show a little dedication for the area.
What is Social Media Marketing?
Social Media Marketing is a way of using Social Media sites to promote and grow your brand, product or service. Having Social Media pages on platforms such as Facebook, Twitter and Instagram will increase exposure, making you more visible online. Being active on here will also, in time, generate more organic traffic to your website, grabbing you more sales and site activity.
Tips for starting your Social Media Marketing Career.
If you’re thinking that Social Media Marketing is for you, great! You’ve obviously done the research to what a Social Media role involves and how you can ready yourselves with the fast-paced world of Twitter and co. What should you be doing to help kick start that career you’ve decided upon?
Do some research into popular platforms.
Before any business will let you loose on their Social Media pages, you’ll need to show that you know how they work. The best way to get a first hand look at the different sites is by having your own personal account and exploring the ins and outs for yourself. You should be proficient on at least 4-5 different sites; know how to use them and how to analyse your engagement and posts.
Use a consistent ‘persona’.
Different companies have different ways of posting content. Some take the humorous approach, while others like to be very ‘sales-y’ and serious. You need to be consistent, so getting the right tone of voice s crucial. If a business has a particular way of ‘speaking’ to their audience online, it’s important that you stick with it! A company may have multiple people working on their Social Media so being familiar with this will help.
A job isn’t just ‘a job’. It’s something you’ll do for most of the days you’re on this planet, so it goes without saying that enjoying your job will keep you sane! It’s so important to be passionate about something and enjoy it, and your Social Media Marketing career is no different. Companies want to see individuals who thrive and grow from their work, and also those who are eager to learn more and expand their knowledge on a particular subject. Showing some passion will get you a lot more credit than someone who sees what they do as ‘just a job’.
As inconvenient as it might be for someone who needs a job or a change of job, grabbing yourself a bit of experience without pay can really make all the difference. It’s true!
What could be better? You’re a business owner looking for the right person to fill in a Social Media position, but you don’t want to hire just anyone. You want a passionate and driven individual who will be a real asset to your company. If you want to show people what you can do, this is a great way of going about it. You never know, you might just get a job at the end of it!
Network with others.
Get a little inspiration from people in the industry and top business owners who regularly give invaluable information. Like the right pages on your personal profiles and get reading! Build the right relationships with the right people and fill your heads with knowledge that companies want. A great way to interact with the working community is by getting a LinkedIn account, (if you haven’t already!) An account on LinkedIn will enable to your read related articles as well as follow the top dogs who really know what they’re talking about. It’s also a great place to get noticed as a job seeker for a Social Media Marketing career. People could even contact you based on your skills and prospects!
Why is a Social Media Marketing career for you?
There are so many reasons why a Social Media Marketing career is just the thing you’ve been looking for. What are the perks?
- Always changing – Social Media is constantly changing. What’s hot today might not be tomorrow! Keeping up to date with trends is a big part of Social Media Marketing.
- Be imaginative – Create fresh new content from the depths of your imagination that followers and potential customers will love. Content can be anything from Video Marketing to a Facebook ad campaign, and of course, anything in between!
- Connect with others – Engage with your following and grab those all important new followers. Connecting will build the trust and reliability of your business, and more people are likely to feel like you are the company to be involved with.
- New things to learn – There is always things to learn and improve upon. You just need to dedication to learn more and the determination to succeed.
Looking for a Social Media Marketing career?
We’re always on the look out for passionate people with a love for Social Media and all things creative. If you think you’ve got what it takes to thrive in Social Media Marketing, get in touch with us through email: firstname.lastname@example.org. Send us you CV and cover letter and you never know – you could be working with an amazing Digital Marketing agency soon enough!