Not sure where to begin when running your Social Media pages? Make sure you follow our top tips to get the most out of your platforms.
Having a presence on Social Media marketing platforms is a huge advantage to growing your following and customer base. Each social platform from Facebook to Instagram has benefits, and can be an easy way to expand your audience. Before getting serious on your social media pages, there are certain things you need to know. Things you need to keep in mind and plan in advance to make sure you get the most out of it and to make sure you constantly keep active.
So, where to start with setting up social media pages? What are the best free social networking sites? Don’t worry, we’re here to answer all your questions before you start your social media journey for your business!
Choose the best networks for you.
We’re not suggesting that you do a Google search for a list of the top 100 social media sites, and then sign up for them all! It is however, essential that you do a little bit of research into the most popular social media sites and choose the ones that you can firstly keep up with, and the ones that will really highlight what you do to get the best result.
Popular sites for engaging with your customers on a business level include Facebook, Twitter and LinkedIn. If your business is product based, Instagram is definitely worth a look too. Choose sites you know you can keep up with and that you know won’t be ignored after a while. It’s better to have pages you are happy and confident to keep up to date regularly instead of just leaving to fade.
Plan regular content.
Depending on the time you have available, you need to make sure you are regularly posting content on these pages. It’s a complete waste of time if you are posting once every blue moon. A great way to keep track of this is by using a content calendar on social media management platforms such as Sendible or Sproutsocial.
The content you post has to be a mixture of quality content if you want to really engage your following. Images, videos, blog posts, articles – the list is endless! Just make sure that it’s interesting enough that people will want to like, comment, share and discuss the content. The right posts can easily get a conversation going!
Engaging with your customers and interacting with them will really give your followers a better impression of you as a business. You’re not robots, you all get out of bed each day and go to work – and hopefully love what you do! Your passion on social media must shine through for people to take interest and for people to think that you’re the company they want to buy from or invest in.
When people ask questions, comment on something you share or send your account a private message, remember to respond! Giving your followers another reason to think you are reliable and trustworthy will make you a lot more likely to get custom out of it. Also sending them links to your website or other services is a great way to get organic traffic to your site.
Get technical with Insights.
Keeping an eye on your content and followers through social media insights and analytics is a great way to see what’s working and what needs more work. Most social media pages have insights and analytics for business pages. They keep track of the followers you’re gaining or losing, how your content is doing and how often people are engaging with it.
You can use this information to post more about what people like, and less of the content that people don’t seem to be reacting to! Insights and analytics can really help you improve how you run your pages if you study it enough.
Time your content.
If you experiment with different times for your content, you may be surprised at the difference in engagement from your followers. Insights (Facebook in particular) gives you really handy information about when your followers are online and what time they are most likely to see your content. You may be surprised to find you’re posting your content at times when your followers aren’t even active on social media!
Doing a little test to see the most appropriate times can really give you a boost. Get into the habit of regularly checking this information and you’ll soon be getting the engagement you deserve!
Research your industry.
It’s always worth doing a bit of research to see what your competitors are doing and perhaps what they’re not doing! What are their followers like? What is their daily engagement like? What can you do to top this? These are all questions you should be asking yourself when thinking of your strategy.
It’s also worth liking other pages or accounts in similar industries. The pages you like will appear on your profile and they may even publish interesting articles you can share with your followers too.
Boost and promote!
Do this wherever you can to whatever is relevant. Perhaps you’re running a competition which you hope will be beneficial to building your customer base, or maybe you want to let new followers know what you do as a business without spamming your usual followers with this obvious information. Boosting posts and creating ads is a great way to do just that.
There are many settings to choose from when it comes to boosting and promoting, from the target audience you want to reach to the amount of money you want to spend on your posts. It’s worth a good think about this, because doing it properly can really make that much difference.
Setting up your own social media pages to make them informative and attractive to your customers is never an easy task. You need to put a big chunk of time aside to actually sit down, write content and perhaps take some images too – it’s not a 5 minute job! Thankfully, there is help available to you.
We can offer you help with running your social media pages or creating an effective social media strategy for your business. Want to know more? Get in touch with us today, and leave it to the experts!