Are you using Twitter effectively? There are steps you can take to improve engagement.
You’ve got a Twitter account – great! We know how good a well known Twitter page can be for your business, but it can sometimes be tricky to keep it interesting for your followers. You may have heard us rant already about how it’s a fast-paced platform and how you need to post on here a considerable amount of times a day to keep up to date with the flow of things. However, this is not the only thing that’ll keep the interest.
Twitter has about 330 million users. That’s a lot! And with users posting hundreds of millions of Tweets every day collectively, that’s a lot to contend with. You need to really be in the know to stand out from the rest and get noticed. But how on Earth can you grab that all important engagement from your followers when competition is so fierce?
Start with some research.
If you don’t do your research, how else will you know what your followers want to see? Surprisingly, Twitter research can be pretty easy if you know the right places to look.
Trends for you
Twitter’s home page easily lets you view what’s popular in the world currently. If you really get down to the nitty gritty, you can go into the Trending settings and alter them, showing what’s trending in a particular area. This is great if you’re based in a single area and you can see what’s trending around you!
Who to follow
You’ll obviously have some followers by now if you’ve got your page set up and you’re keeping active on it. Are you following the right people? Twitter will give you recommendations on who to follow based on who you’re following currently, so make sure from the word go you’re following the people who are interested in your industry, and similar businesses in the industry.
Beat the character limit.
If you’re a Twitter user, you’ll now be aware of the higher character limit on Twitter. Hurrah – more room for text! This still isn’t as high as Facebook or LinkedIn, but for regular users, this double the amount of what we’re used to. The count is still relatively low, but there are ways overcome this if needed.
Use an image.
Taking a screenshot of a piece of text you want to share is a sneaky way to get people to read more! Perhaps you want to share a testimonial to your followers – a good way to do this is by uploading an image of the text instead of using all your characters (and running out!) But…beware! This isn’t something you should use all the time and people may be inclined to unfollow your page if this is all you post. Make sure you use a variety of content.
Check your analytics.
People sometimes forget about Twitter Analytics, but this tool is invaluable to your business. It’s worth finding your feet on Twitter; post your Tweets at different times of the day on different days of the week to see which posts get the most engagement. The most popular times people are on Twitter according to research are 12pm, 3pm and 5pm, but depending on your audience, these times could vary. It’s worth doing a little research as it can really help in the long run!
Analytics is also great to see what type of content your followers are interested in the most and which they don’t really react to. Obviously, you should post more of what they like than what they don’t seem to be to interested in!
Use a scheduling platform.
If you know for a fact you won’t be able to log into Twitter multiple times every day to keep your followers happy and engaged, a Social Media Scheduling platform is the way to go. You can schedule in interesting content all in one go for different times, which will automatically be posted for you. This definitely makes best use of your time, and you don’t have to worry about logging in at 12pm and 3pm to then think of the best content to post.
There are numerous platforms around to use, and some people pretty some more than others. Test out a few sites such as Sendible, Hootsuite and Sproutsocial – each work a little differently, but there may be one that really sticks and works well with your business. These sites don’t just work with Twitter; all your Social Media accounts can be managed from this one place!
Promoted Tweets and Twitter ads.
Putting a few pounds into Twitter advertising is always worth it, but not constantly. You need to have a really great bit of content for it to be worth it. You may or may not be aware that your promoted content can be excluded from your existing followers, meaning that you are only targeting new followers and people that could be potential new customers for your business. If you want to advertise what your business does, or a really bit of obvious information that may be of interest to new people, you don’t want your current followers to be irritated by it!
As well as this, you can also promote content and information for everyone, perhaps a new product or service, or even a competition or limited offer.
A pinned Tweet is one that is stuck to the top of your Twitter profile. It’s the first thing followers new and old will see when visiting your page and is also one that gets to most engagement from your others! The content you pin here should be interesting to view or read. Maybe this piece of content has already been posted and has gathered quite a bit of interest. Pinning it to the top of your page ensures it always stays there and doesn’t get lost in the hundreds of Tweets you may post after it, (until you remove the pin, of course!)