To use Twitter to it’s full potential, you need to create the ultimate Twitter Marketing strategy.
Twitter Marketing is a great choice for businesses around the globe. It’s fast-paced, loads of potential customers are on there, and it’s a pretty simple platform to use when you get a little practice in. It’s also free to set up an account! With 33 million active users each month, it’s worth having a look into the benefits of how a Twitter marketing strategy can help build your presence online.
It takes much more than sending out the odd Tweet to your followers to get that all important traffic to your website. It’s coming up with a plan of action and engaging with your followers in a way that shows your reliability and trust as a company. You need to build a reputation for yourself online and keep at it.
How to use Twitter for marketing.
There are steps you can take and things you can incorporate into your strategy to really boost your following and make people notice you. So how can you begin and what steps do you need to take to make your Twitter Marketing strategy a success?
Share your content.
Sharing your content has to be one of the best ways to use Twitter for business. For a start, you should have a business blog on your website. Not only does Google love to see fresh content on your website, it also gives you the opportunity to share your content across your Social Media pages. Having a range of different content types on Social Media will get you more engagement and it goes without saying that it’s generally more interesting for your followers to look at.
Engage with your followers.
It’s important to keep your followers interested with a little interaction. If people contribute through a comment, respond to it – and we don’t mean 3 months down the line! Keeping up to date with what you post and how people engage will make it so much easier to run your page, and you’ll find more and more people want to interact with your content in future.
Set some goals.
What’s the point in having a strategy if you don’t set yourself and your business some specific goals? Maybe you want to reach a whole new audience or you want to make more sales of a particular product or service. You may want to increase the number of Tweets per day or simply get better at managing your Twitter account. Whatever it is, if you set some goals you are more likely to achieve them (or do your best to!)
Run some promotional ads.
Whether you want to target a brand new audience, run a competition or to promote a new product, it’s worth looking into running some Twitter ads. Twitter gives you the ability to filter who sees your content, so if you want to target completely new customers, you can do just that. Also, if you’re after some awareness for a specific new product or service your company is offering, it’s worth looking to promote this with ads too. Work out a budget and decide how much you want to spend on running some ads every now and again, or test it out once to see how it works for you.
Twitter Marketing tools.
There are loads of tools on the web to make Tweeting that little bit more simple. From scheduling sites to URL shortening tools, it can seem a little daunting at first. Should you be using all these tools in your strategy? Are they worth it? If you hand pick the best tools, you can Tweet with ease and in the end, it will make everything that little bit easier to organise.
URL shortening tools
Sites such as Bit.ly work great as URL shortening tools. Why do you need to shorten your URL links? Well, how else will you fit a link plus all your other bits of information in your tweet? Twitter has recently upped it’s character limit to 280 from 140, which is good news for Twitter marketers, but is still not a lot of space for some. Using a URL shortening tool will compress your links into less characters, and will work just the same as a normal link.
Social Media Management tools
Instead of logging into your Twitter account multiple times per day and wasting an hour or so of business time, a Social Media Management tool is such a good time saving way of scheduling and publishing your content. Using sites such as Sendible or Hootsuite allow you to create posts in advance and schedule them to be published at different times of the day, on different days of the week. This means when you have some time spare, you can bulk schedule your posts to go out on Twitter, without the need to log in every day to keep your page up to date. There are different sites available to use, so it is definitely worth researching. You may need to spend a little money to get a good package deal depending on the amount of accounts you wish to manage.
Using Twitter analytics enables you to view how your page is doing and the reaction you get from your followers when you post a tweet. It takes you through each Tweet you post and tells you how much engagement it’s had, and how it has performed compared to your other posts. Looking at analytics regularly can give you an idea of what’s working on your page, and what sort of content people are less likely to engage with.
How can Twitter help my business?
Need help with your Twitter Marketing Strategy? Or any other social media marketing strategy for that matter! Our Social Media marketing experts at Bigfoot Digital are ready and waiting to help you create the ultimate strategy for your business. Get in touch with us today and let’s have a chat – we’ll provide the tea and coffee!